THE BUSINESS LOUNGE PODCAST
GRAPHIC DESIGN CASE STUDY
We required a new logo to be used on our social media accounts, It was important that the logo stood out and was instantly recognisable, it also needed to be adaptable and required to align with the artwork which would be distributed each week for our podcast. We also needed to create an intro video as part of our video element of the podcast, it needed to be something short but engaging.
We tried a variety of different designs some more complex and some more simple but eventually we decided to go with a theme which was similar to that of an old style cinema in the way which they used to use light boxes. We decide with our intro video to feature our logo as well as the branding of The Business Lounge surrounding it by animations relevant to the podcast concept itself.